The research also found that shoppers are fed up with Christmas slots being booked up far in advance of the big day, with a third (33%) having experienced considerable frustration at the Christmas booking process and the overwhelming majority (84%) believing this practice encourages a panic booking frenzy. The move by Iceland to make 450,000 Christmas slots available follows recent news that Tesco shoppers who paid for early access to book festive delivery slots were left waiting for hours, only to find them booked up*. The box was adorned with a cheeky message by Iceland for their rivals’ customers that read ‘break in case of emergency…or just book your delivery at .uk’ The announcement follows new research by the brand which reveals that 39% of Brits say they have been left out in the cold in previous years when it comes to a food delivery and one in three (32%) have been forced to pay a premium for slots during Christmas week.

With delivery slots at most supermarkets already taken, Iceland took a witty swipe at the competition with a ‘break glass in emergency’ rescue pack containing a prop turkey, being delivered to competitor stores, including Tesco, Asda and Morrisons. # Strictly Embargoed Until 00:01 on #įood retailer Iceland has today announced that 450,000 Christmas delivery slots will start to be made available on its website from 13th December, guaranteeing delivery ahead of Christmas Day.

Iceland home delivery book a slot